future of WoW

Activision Blizzard CEO Interviewed on Game Economy

Friday, July 10th, 2009 - 3 Comments

Activision Blizzard CEO Robert “Bobby” Kotick on Thursday said he is “optimistic” about the future of the game industry as “a very low cost form of entertainment, if you look at the dollar-cost-per-hour.” CNBC interviewed Kotick, who was in Sun Valley, Idaho, for the relatively ... More