activision blizzard
(Censored) World of Warcraft Returns To China
Monday, August 10th, 2009 - 21 Comments
Most of ProjectLore’s bloggers have been following the whole “WoW in China” escapades pretty closely. I’m not exactly sure what draws us to the topic, but various voices have touched upon almost every aspect of the struggle to keep our favorite MMORPG up and running ... More
Activision Blizzard CEO Interviewed on Game Economy
Friday, July 10th, 2009 - 3 Comments
Activision Blizzard CEO Robert “Bobby” Kotick on Thursday said he is “optimistic” about the future of the game industry as “a very low cost form of entertainment, if you look at the dollar-cost-per-hour.” CNBC interviewed Kotick, who was in Sun Valley, Idaho, for the relatively ... More
Project Lore At E3 2009
Wednesday, June 3rd, 2009 - 10 Comments
Thanks to the wild success of BlizzCon our favorite MMO developer has little cause to attend E3 these days. Who could blame them? They have thousands, upon thousands of people attempting to get tickets to the company’s gathering in August. With a guaranteed captive audience, ... More
Activision-Blizzard Loses Millions, Tigole Leaves WoW Team
Friday, February 13th, 2009 - 23 Comments
A few massive announcements came out of Activision-Blizzard yesterday. The first few came during their business-laden earnings call with investors. Turns out that one of the industry’s premiere publishers did not have a great end to 2008, posting a loss of over $72 million. Since ... More
Activision Blizzard Takes Over The World
Friday, July 11th, 2008 - 1 Comment
Well, it’s officially official. Activision Blizzard is now the world’s largest publisher of video games. While Blizzard’s FAQ states that the merger will have no effect on anything of much importance at Blizzard, the company has already started selling (and has already sold out of) ... More