Project Lore: Five dudes. Four cameras. One World of Warcraft.

Ever have trouble finding quality versions of Blizzard cinematics on the internet and refuse to spend the time downloading them from the official site? Well, now there’s an easy and convenient solution! Perhaps as part of their social networking kick lately (see their Twitter accounts), the company has established their very own YouTube channel.

As yet, the selection is a curious mix of “wow, that’s available?!” and “where the hell is it?” In other words, it’s primarily pre-rendered introduction movies and upcoming game previews that go from unreleased titles all the way back to Diablo II and the original StarCraft (though the inclusion of Wrathgate is a curious anomaly). The good news is that all of them are available in High Quality, and the newer ones in High Definition.

Just don’t expect to be able to view every in-game cutscene from their catalog just yet. Though, considering the prevalence of amateur recordings so comprehensive that you could watch the entire plot of WarCraft III unfold just by surfing YouTube for an hour, I wouldn’t be surprised to see Blizzard to start buffing their own offerings real soon.

There’s nothing wrong with honoring and showcasing the work of the developer’s tremendous art team, but since the service is fueled by its rich community of content creators, I’d also like to see Blizz host things like machinima, StarCraft II Battle Reports, tournament play records, and other fan offerings so that it could all be accessed in one place. Clearly, there’s still some work to be done, but if you ask me, what’s there is already pretty worthwhile for a channel that’s still in its infancy. In fact, I think i’m going to go watch the Cataclysm preview trailer again right now.

Goblins? Worgen? Massive, world-changing events and new lands to conquer? Ooh, it gives me chills every time!

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