The High Cost of a Low Price

With patch 3.2 on the test realms and the Ulduar hype slowly fading, it seems like the live servers are more empty than usual. Not only are there less players overall, but there may be less gold farmers than usual. The game economy on each server is relatively small and sensitive to these temporary changes in player demographics, and right now the shifting player base on at least my server has had some serious effects on the economy.

The first thing that I noticed are less raw materials at a higher price. Since there are less players on, there are less players running around doing dailies and quests that lead them to herbs, mining nodes, or dead animals to skin. On the flip side, there are less people spending hours and hours a week raiding than there were with the launch of Ulduar. Thus, the demand for things created by these materials - like elixirs, Ulduar recipes, etc, has also declined. The result is an overall smaller market that is overall easier to manipulate.  With less herbs (especially Frost Lotus) available on the auction house, I’m not able to make quite as many flasks, but they aren’t all getting bought either. With less competitors in the market, I have made quite the pretty penny on flasks - though I am selling much less overall. Its a perfect opportunity to expand and explore into other areas. I recently picked up Engineering and I’m going to see how many of these Nesingwary 4000 the market is willing to buy.

It makes me wonder how much of am impact gold farmers really have on the market and how many are really out there. Back in the vanilla WoW days, you could hardly walk into Tyr’s Hand without seeing a dozen gold farmers gathering cloth and other baubles to sell in the auction house. It might be more subtle these days. Ever see those power-leveling services advertised in trade chat? If they are going through the hassle of advertising in-game, they are getting at least a few people to buy into it, and all those characters at their disposal gives them a great way to farm up cloth and materials while leveling those characters and dump it into the market. Where there’s fire, there’s smoke. Illegitimate services like power-leveling are likely a sign that gold farmers are still out and about on the realms in some fashion.

With a steady supply of raw materials into the market from illegitimate players like gold farmers and hackers, many of the prices we are accustomed to are likely the work of a great supply. We are used to the land of bounty where we can go to the auction house and get almost whatever we want if we are willing to pay a reasonable price. If gold farmers leave the game completely, will this change? How negatively do these types of services actually impact the game?

Looking forward, the release of patch 3.2 will bring an influx of players eager to jump back into heroics and all the old raids as well as the new Argent Tournament content. Start preparing now and stock up on potions, elixirs, eternal, and other materials. With epic gems and many new recipes, patch 3.2 will undoubtedly jump-start the WoW economy.